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Locavesting-Can Slow Money Boost Small Business-An Interview With Amy Cortese
Sound bytes try to communicate events that often require closer inspection. Depth is just one attraction of award-winning journalist Amy Cortese’s book, “Locavesting – The Revolution in Local Investing...
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Great News-In 2012 ‘Marketing Is People!’
The evidence is everywhere. There’s no denying it. In 2012, when it comes to marketing, people are “In” this year! People As An Ingredient For Marketing is OK. Other uses, maybe not. Maybe I’m using a...
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Small-Business-Social-Marketing-Will Facebook Brand Timelines Kill...
Facebook maintained previous expectations of a Leap Day 2012 launch of Timeline for Pages. Inevitably, people wonder if this is the innovation that kills (insert tool/app/program here)? Depends on your...
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LEADERSHIP-Rush Limbaugh, the Accountability Gap and the Edge of “Whatever!”
Rush Limbaugh said something crass. While a curious new step in his development, it was newsworthy despite past precedent. However, buried below the lead is how the aftermath struck another blow to the...
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One Day Sale-Small Business Needs More Than Cash Mobs
On Saturday, March 24th, the newest trend in small business support officially arrives – Cash Mob Day. Like Small Business Saturday, it is welcome since some urgency is better than none. But, mob...
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Small Business Marketing-Big Results From Small Data
Happy “Big Data Week” everyone! From April 20-29, worldwide data analysts are promoting and De-mystifying their work. Of course, to small business, any data is big data. But, that is precisely why...
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Small Business-What Would Your IPO Look Like?
Success is celebrated and cursed in equal measures. Build a good company, but don’t break bad. Soon, small businesses may have miniature “IPO” moments like Facebook will have this week. What can we...
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Surviving a #marketing free-org
People love free, but hate when it goes away. Not surprising. But, what if your marketing relies too much on it and you suffer a “free-org?” Would your marketing plan survive? Don’t invest in anger....
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Hey, Disrupt This!
I had a recent meeting with a rep from a printing company. I know, who “prints” anymore, right? However, with everyone talking “disruption” in marketing these days, this meeting produced a surprise...
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Small Business Marketing-Try, Try To Begin
A small, green thought leader from far, far away famously declared there were only two paths – do or do not. Well, upon further review, the master’s seminal message may need an amendment. This...
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Marketing-Be A Feature, Not Just Another Special
Lately, during conversations with friends in the food business, we’ve discussed their dislike of the word special. The word carries negative connotations for them. They prefer the word feature....
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Sequester Is Signal To Let Main Street Lead
Sequester – the latest scene in our federally sponsored passion play over budget issues that is becoming the norm. Maybe it’s finally time to look inward and empower Main Street to lead our sustainable...
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A Social Media Spaghetti Western
Small business is on a never-ending search to capture the power of social media. Even when SMB owners do arrest a channel, they tire of the work to maintain it. Have you seen these channels? Think of...
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Are You A Loss Leader?
Leadership is a thriving industry. Lately, the concept that some failure is good for growth has been embraced. However, winning and losing is nothing without a process. In retail we know the definition...
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Social Media Marketing – Who’s On First
Seminars and conferences are a great refresher. A recent social media marketing event helped me reaffirm simple truths; regardless of the channel, who is doing the tweeting, posting, pinning, adding,...
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Marketing Lift: Four Branding Workout Tips
You’ve met with your team; then, fine tuned the message, structured the budget and booked the mediums. But, your workout is just starting. What are you doing to lift your marketing? Are you warmed up...
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Story Bumping Jeff Bezos and the Washington Post
Last week, Jeff Bezos paid the equivalent of milk money for the Washington Post. It was news based on journalistic history, the location of the company and brand purchased versus the relative price...
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Web Privacy Is Dead
What a tangled web we weave. The shock and outrage over lack of privacy in the digital world runs counter to the convenience we want from the advantages of that connectivity. Free or freedom? Samuel...
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Marketing – Three Ways To Take Ownership
By Glenn Kass (glenn@catchdriver.com) Small businesses should be well versed in the importance of ownership. However, there are still too many that take a pass at taking control of their destiny. A...
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